A major national television network called us a few weeks ago to do a live interview. To Steve Harney, our lead author, it was an honor to visit their Manhattan studios and meet Gerri Willis, the anchor of her own show The Willis Report. She and all the people on her staff were both extremely professional and very nice. We believe the interview went well (click picture to view).
We later realized there was an underlying story behind the interview which was just as important as the segment itself. Why would a major news network want to interview a member of The KCM Crew? It seems that even main stream media understands the confusion today’s market is creating. They want to help consumers navigate through that confusion. Steve’s interview concentrated on what a seller needed to know. The next day, Gerri interviewed two other experts who discussed what was important to the buyer. She wanted to provide â€˜expert’ advice.
That’s the key EXPERT advice.
The following day, we attended a major real estate convention, the Inman News Conference, in New York City. The common theme throughout the conference was that real estate professionals need to truly understand what is happening in today’s market and why it is happening. They need to know this in order to help buyers and sellers make good, informed decisions. They need to be an expert.
In a session at the conference, the people from Tech Savvy Agent explained how important it was to have great industry information in the form of graphs and visuals on your smart phones, ipads and other mobile devices. Making the difficult easier to understand is what experts do!!
We also had the good fortune to have lunch with two of the most successful real estate practitioners in the country, Jay Kinder and Michael Reese. Each sold hundreds of homes in 2010. The same word kept popping up in the conversation expert.
It seems that everyone is realizing the same thing expert advice is the most valuable asset today’s real estate agent can offer.
Whether you are buying or selling, make sure you are dealing with a real estate expert not just someone who happens to have a real estate license.